I am not a music critic and don’t have the best language for this, but I am going to attempt to tell you why the new #KendrickLamar album is so remarkable. Imagine when you are 16 years old you try something. You are a natural and over 10 years you become the best in the world at it. At some point in the future you are 29 and you learn all the success in your life is based on one choice made 25 years ago. This choice had nothing to do with you. It was arbitrary. You realize there were different possible versions of you based on this choice. Permutations that existed, but didn’t come to be. You decide to undertake an exercise of extreme empathy and make a record based on a version of you who had to deal with the opposite of the choice that was made. The record you make #DAMN represents how narrow the window of possibilities is that we slip through is and how many other possible versions of us exist. For some they are better for some they are worse, but they always exist. In my own life I sometimes feel the echoes and reverberations other versions of me would have dealt with, but I never did. Those tales become coiled in my head despite their non-existence. It is powerful to hear one such tale recorded over 80 minutes.
– Gene Mclaughlin May 2017